‘Tis the Season to Make Merry Content Marketing Great Again
15
NOVEMBER 2016

As content marketing providers, it is your job to build a profitable relationship with your audience by using various strategies. Christmas is the time of the year when you are thankful for all your close relations and spend quality time with them. This is also true when it comes to your business relationships. The holiday season is the perfect time to come up with new strategies and keep in touch with your consumers. Make the most of the holidays by using content marketing strategies wisely. Here are a few compelling ideas that will make your content marketing great again this Christmas.

  • Be Active on Social Media

Social media is one of the most popular content distribution platforms today. The holiday season is a great time to increase your company’s brand awareness. Sponsored posts on social media help by retargeting your past customers and by advertising your products. Use these posts, especially during Christmas, because the audience is on the lookout for perfect Christmas gifts.

  • Use Instructional Articles to Engage Your Audience

When it comes to content marketing, the most valuable content is one that is useful. If you have a blog or a magazine, ensure that you post or publish Christmas ‘how-to’ articles or videos. You can choose any topic, however, keep in mind that it needs to be related to your business as well as the holiday season. For example, if you are content marketing providers for a supermarket, you can write about Christmas recipes. Posting articles or videos that are in no way related to your business is just a waste of time.

  • Evaluate the History to Make Predictions

Ask the digital analysts in your team to go through the past Christmas campaigns to figure out what strategy works the best. There are so many forecasting tools available today, with the help of which you can easily understand the consumer behavior and predict sales. Understanding the consumer behavior is important because it lets you fine tune your content marketing strategy to achieve great results. You can also consider writing a retrospective article that talks about the important industry trends during this past year and predicts few trends that may develop over the next year.

  • Benefit from Email Marketing

If consumers have signed up for email subscription, it means that they are interested in the products and services offered by your organization. Christmas is the perfect time to take advantage of this by using email marketing. Who doesn’t love discounts and limited time offers, especially during Christmas? Send your consumers an email with discount codes or exclusive offers around Christmas, and they may just buy the product or at least get in touch with you. Once the person contacts you, you can let the expert sales rep do their jobs.

  • Send Holiday Cheers to Your Audience

Content marketing strategies are all about developing meaningful and lucrative relationships with your audience. For any relationship to thrive, it is important for you to get in touch with the other party during important holidays. It could be something as simple as a digital Christmas card, but it will go a long way in deepening the relationship. Sending holiday cheer to your audience helps by increasing your brand awareness and also by letting your audience know that you truly care about them.

“Christmas is the perfect time to take advantage of this by using email marketing. Who doesn’t love discounts and limited time offers, especially during Christmas? ”

These simple ideas will help content marketing providers create content that is ideal for Christmas. These ideas will keep your audience engaged throughout this holiday season as well as help increase your brand awareness. Are you ready to have a Merry Christmas yet?

Iris Content can help you deliver quality without breaking the bank. Reach out today and let us tell you how we can improve your overall content ROI.

Annie Ianko

Content Happiness Advisor

Annie has 18 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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