Running a Small Business? Successful Content Strategies Shouldn’t Break the Bank
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NOVEMBER 2016

Many small business owners believe that marketing and advertisement are expensive endeavors.  What with all the daily expenses your business has to face, who has the funds and energy to think about a well- defined content plan? Just the usual blogging now and then and maybe a few other important announcements and that would be all the content effort you put into it. After all, this is what many other small businesses are doing. Right?

Well, wrong. Even in this day and age, when everything is done online, when businesses are made and un-made overnight with the power of web content and social media reach, when content competition is huge, ignoring your content strategies would be a terrible mistake.

Is All Content Marketing Expensive?

While it’s true that you can certainly spend a large amount of money on content marketing pursuits, they don’t have to be expensive by nature. In fact, there are many ways that small businesses can market themselves and spread the word about their companies without putting a dent in their bottom lines.

So, are you on a budget but still hoping to leverage the huge potential of online content marketing? Here are the top five small business marketing ideas for companies on a budget:

  1. Create valuable content

As it stands now, 78% of company heads believe that content is the future of marketing. While it may seem too easy to be true, content is really one of the best and simplest ways to help your small business succeed. By publishing valuable, relevant, unique content, you draw readers to your website, establish yourself as an authority in the industry, and provide more pages for Google to index, thus increasing your SEO standing in one fell swoop. If you don’t have a company blog, you should start one now. Once you’ve set your blog up, use it as a home base for content formats like blog posts, infographics, memes, and tutorials. For an added boost, share your content on your social media platforms, as well.

  1. Use social media to leverage your presence

Social media is a fantastic way to expand your online presence and connect with your followers. Social media sites currently reach 80% of all U.S. Internet users and account for upwards of 23% of all time consumers spend online. Plus, since social media is a platform that allows things to go viral very easily, it’s not far-fetched to imagine that your content or brand could easily create a ripple effect that helps you reach new customers.

In order to use social media intelligently, you’ll want to create business profiles on sites like Facebook, Twitter, and Instagram and use them to post content, ask questions, poll your readers, and interact with other businesses and individuals on the platform.

  1. Create infographics

Infographics are an amazingly powerful form of marketing. In addition to providing a large amount of information in a small package, infographics are also visually appealing, which means that they catch the eyes of customers quickly and easily. Plus, since a whopping 40% of people remember what they see more than they remember what they hear or read, infographics have the potential to help you deliver your brand message to your customers in an efficient manner. While you can spend some serious money on hiring a designer to create an infographic for you, you can also learn to do it yourself. Free platforms like Canva, Piktochart, and Venngage make it easy to create custom infographics in a matter of minutes with simple drag-and-drop editing dashboards. Once you’ve created your first infographic, be sure to share additional infographics on your website, social media accounts, and landing pages for increased conversions.

  1. Make Use of LinkedIn

When it comes to free social media platforms, LinkedIn is in a league of its own. In addition to allowing small businesses to make professional connections with people in related industries, LinkedIn is a great place to learn more about your niche, poll your users, and establish yourself as an authority. Join LinkedIn groups to get involved in industry issues and promote your content and use your network to expand your brand and make new connections. Don’t forget to ensure your profile is complete (photos, complete business description and information, etc.) before you start interacting in earnest.

  1. Run a contest

Contests are simple, free, effective ways to boost customer engagement and ensure that the interaction people are having with your small business is meaningful and interesting. While some brands (like Starbucks with its “White Cup Contest,” for example) go big with their contests, it’s easy to create a simple, free version that produces great results. To get started, consider holding a caption contest on a funny photo or encouraging your users to submit their favorite photos, videos, or recipes surrounding a holiday or special event. Doing this will enhance customer confidence in your brand while also helping provide you with a ton of valuable user-generated content you can use down the road.

“Social media is a fantastic way to expand your online presence and connect with your followers. Social media sites currently reach 80% of all U.S. Internet users and account for upwards of 23% of all time consumers spend online.”

Even if you don’t have limitless funds to spend on your small business, there are many ways to ensure that you make a name for yourself in your industry. From leveraging the power of social media to creating valuable custom content that your readers will love, there are many innovative small business marketing tactics that you can begin capitalizing upon today.

Need help? We are not the type of content agency who will break your bank. We talk to you, look at your needs and try to meet them within your budget. Content creation doesn’t have to cost you an arm and a leg. You can get quality from the real experts for reasonable, customizable prices. Reach out to Iris Content today and start on your way to valuable content.

 

Annie Ianko

Content Happiness Advisor

Annie has 18 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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