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Where Do You Get Your Online Content Marketing Inspiration?

Good writing is always a challenge, be it in literature, poetry or online. Sometimes, the muse will be a fickle mistress, while other times, the writing itself requires of a more Sherlock-ian approach towards research than a simple need for inspiration. Most web content writing services have become the new public voice, allowing people to express opinions, critique, share information and ideas across various fields and topics.

But when it comes to fantastic content, what are the things you should and shouldn’t do? We all know that the internet is a very intriguing and complicated place, full of diverse opinions and pleasing everyone is always an impossible task. But let’s just put ourselves in Tom Cruise’s shoes for a minute here and try to come up with ways to tackle this mission impossible.

First things first!

Let’s think form a personal point of view first. Try to ask yourself a few questions:

  • What do you like and dislike about web content?
  • Do you prefer sites that are clear and straightforward or do you like background information?
  • Do long paragraphs bore you?
  • How about the quality of the writing and grammar? Indeed most of us would just turn their nose up at bad grammar and possibly abandon an article because of syntax pains like “their v. they’re v. there” or “then v. than” and other such illustrious examples.

What to do?

All things considered, when it comes to web content writing services, you need to remember that reviewing is your best friend. A little internet research will show that there are many tips that can improve your writing, but some seem to be the holy grail of online content. So here are our top tips:

  • Be careful with grammar and syntax. Make sure your paragraphs make sense, are easy to understand, to the point and free of those pesky grammar errors, which seem to be the main bone of contention for most readers. Rereading your work out loud can be your best friend!
  • Try to keep it short. It seems that the internet has made us so fond of simpler things that people nowadays have a shorter attention span than a few decades ago. What readers are looking for is clear and precise information, delivered in a very straightforward way. If you’re offering any type of web content writing service, make sure you’re giving directions, not re-writing Moby Dick.
  • Don’t plagiarize. Since in today’s increasingly connected world information seems to be everywhere, helping ourselves to it is also a big temptation. Sometimes this can lead to original content being revamped and presented as original on various sites, ideas being ‘borrowed’ without permission and serious work being devalued. So if you’re keen on using ideas or quotes from other people, make sure to ask permission and quote or hyperlink your sources. The moral here is, aim to be Nikola Tesla, not Thomas Edison, ok?
  • Try to keep your writing active. Remember, first of all that the audience wants to be engaged and second, that a passive voice is more at home in a fairytale than any type of web content writing service.
  • Review, review, review. Yes, it is that important. Same goes for proofreading. And if you can find a fresh pair of eyes to help you out don’t let them escape!

“Try to keep your writing active. Remember, first of all that the audience wants to be engaged and second, that a passive voice is more at home in a fairytale than any type of web content writing service.”

In the end…

The world of online content is sometimes an unforgivable jungle and attention to detail as well as outside-the-box thinking might just be your best way of surviving it. Of course, just like us, writing styles are diverse creatures, but when it comes to web content writing services, remember to try to keep things fresh and interesting. Good luck!

Looking for help with your content marketing? We can help. Reach out and find out from our experts how we can improve your content reach and ROI.


Annie Ianko

Content Happiness Advisor

Annie has 18 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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