Does SEO Have Any Secrets for Your Brand? We Think
It Still Does

13
SEPTEMBER 2016

Companies that have already invested a significant amount of time, money and energy in developing a strong online presence are looking for ways in which they could take their optimized content a step up to maintain their competitive advantage.  If you are driven by the same goal, then you are probably eager to uncover Google’s best-kept secrets on how they index and rank pages.

While Google is still very secretive when it comes to the particularities of its complex overall algorithm, they do serve bits and pieces of information that we can all make use of to perfect our SEO for business game.

3 Important SEO Secrets That You Should Uncover and Use

Here are three little-known facts about the most effective ways to optimize your content for search engines in 2016. All you have to do is ready, apply, and take your SEO content to an unparalleled level of greatness.

1. Link Earning Is a Great Opportunity to Improve Rankings. It’s no secret that old-school link building tactics aren’t as effective as they used to be a few years ago. However, link earning is now known as one of the hottest and most efficient SEO techniques that you should employ to boost your rankings. You can earn links and social shares from a plethora of high-credibility sources by simply elevating the quality of your content, and focusing mostly on the type of materials that media outlets usually link to in their written content, like infographics, industry-specific interviews and statistics, controversial facts or prediction posts.

2. Optimizing Your Content Based on Google’s Top Three Ranking Factors Is a Must. While there is no standard golden rule that you could apply to achieve SEO success overnight, there are a few basic steps that you could take to cultivate your long-term friendship with Google. Here’s a good starting point: optimize your content focusing on the top three ranking factors taken into consideration by Google: RankBrain, content and links.

We have already discussed the importance of link earning; the two remaining factors are equally influential. As Search Engine Land points out, the famous RankBrain algorithm is a machine learning computer program used by Google to sort through its plethora of web pages and identify the ones that are the most relevant for specific queries. Now that you are familiar with the purpose of this artificial intelligence system comprised by Google’s complex search algorithm, you are probably wondering how you could produce optimized content for RankBrain.

If so, rest assured knowing that this process doesn’t involve endless complicated steps and unsolvable equations. According to SEO experts, you just have to craft quality content that sounds natural and conversational. That’s it!

Also, don’t overlook the importance of content as one of the top three ranking factors used by Google. At this point, you may acknowledge that you should add relevant keywords to your text body, description, internal and external links, but did you know that you should also add a series of relevant terms to your main SEO elements to boost your rankings? For instance, if your article is about cost-effective remodeling work, you may also want to add relevant information on home remodeling trends, remodeling materials and other key phrases that can be easily associated with your brand and purpose in business. In other words, instead of focusing solely on a primary keyword, use a keyword tool to uncover related search terms and sprinkle them throughout your content to elevate its quality and improve your website’s position in search engine results.

3. Optimizing for Featured Snippets Leads to a Better Placement of Your Website in Search Engine Results. Google relies on featured snippets to offer users direct answers to their specific questions directly within search results. if Google reaches the conclusion that your website offers the most accurate answer to a certain query, it will display a summary of the answer you provide, accompanied by your title page and URL. According to the data provided by Stone Temple Consulting, a feature snippet for your web page can boost your traffic by up to 30%. In this context, it is extremely important to optimize for featured snippets by crafting more elaborated answers to more complex questions. When in doubt, reread Google’s introduction to structured data to find out more about rich snippets that could help you improve the listing of your website.

“While there is no standard golden rule that you could apply to achieve SEO success overnight, there are a few basic steps that you could take to cultivate your long-term friendship with Google”

Extra Tip: Focus on Creating a Positive User Experience, Above Anything Else. Last but now least, remember that you should optimize your content for both human eyes and machines. In other words, successful SEO for business is focused on ways in which you could make your content more appealing and visible for human readers, while also playing by the rules set in place by search engines.

In order to create a positive user experience, lower your bounce rate and ultimately improve your rankings, you should strive to create interesting, problem-solving content with a real substance, meant to keep your readers informed and engaged for the longest period of time.

All in all, a stronger focus on these little-known SEO tricks and tips may be what you really need to exceed the efforts of your competitors and outpace them in search engine results without hiring a SEO expert or getting stuck in endless purposeless trial-and-error cycles.

Looking for help with your content and SEO strategy? Reach out to our experienced team to learn how we can help.

Annie Ianko

Content Happiness Advisor

Annie has 18 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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