Creating Content for a Mobile Audience: How Is It Any Different?


Creating Content for a Mobile Audience


Things are changing so fast online that it is getting more and more difficult to keep up with the trends. Especially if you are a busy small or medium business owner who hasn’t invested too much in content marketing over the past years.

The hard truth: things will be changing even faster and your business needs to adapt to stay relevant.

The hard content marketing truth: if your site doesn’t quickly become mobile relevant and friendly, all your content efforts may be in vain.

Why? According to this study, mobile users have already taken over the interest area in content marketing. If the number of mobile users eclipsed that of desktop users in 2014, the latest information in 2016 shows the trend is growing and now 51% of the US computer system users are using a mobile unit.  80% of the overall internet users are accessing through a mobile unit or smartphone, which shows an overwhelming growth.

 What Does This Mean for Your Website?

The answer is pretty simple: it changes a lot in the way you need to structure and arrange your content on a page. The smart content marketer will even consider a way to put together better content, regardless of the size of one’s screen.

A Few Essential Facts about Mobile Users that Many Marketers Still Neglect

  • Online users are not necessarily lazier and looking for smaller texts. This is a huge myth and is no longer based on facts. They just have smaller screens at hand. What does this mean? That they check mobile content ten times more often. What keeps them hooked and has them return to the same page several times? Compelling content.
  • Just look around you: people in subway or train stations, waiting on their way to work and home. People at lunch times or queues all are reading something on their mobile screens. These waiting situations are all perfect for a mobile content marketer. If you give them something so good to read during their waiting time, they will always remember to come back to your blog and site for another fill. That will easily convert readers into customers.
  • A thing that many studies seem to neglect is that most mobile users are focused on reading something online when they connect. They are interested in content that occupies 100% of their screens and no ads or other disturbing blocks that should disturb them.

A Few Content Writing and Formatting Tips

1: Focus Interest Has Changed: Act Accordingly

OK, you probably have already heard about it: writing your site content in a golden triangle formula is the only way to go.  You were probably even using the formula. Traditionally, the golden triangle and the F shaped formula were the rules when putting together online content, as studies had revealed the online reader’s interest is focused more towards the upper left-side areas of the page.

The advent of mobile content, though has changed this radically. It no longer matters how much relevant content you can add to that side of the screen. The main focus is now for the central part of the screen. A user opens your page on a mobile device and what they see on the central area is what will basically attract them to stay and read on.

2. Length Does Matter. So Does Quality

There are so many arguments online about how long a post should be. Last year, long-form was the whole craze. It did not matter how much of that content was actually repetitive or even bad, but everyone was doing it undiscernibly. It did not matter what the topic was and what the information the post was conveying was supposed to be.  Long-form content became senseless babbling for the most part.

The hard truth of the matter is that long form may matter, only if you can provide real value with your content. Mobile users might have short attention spans but they can commit to a longer read online. However, if they find out that the text they are reading is nothing else but useless repetition of the same idea, they will end up ignoring your site entirely. So make sure your blogs or even your web content make sense and are well edited and prepared for publishing before going live.

3.  Images Are Important BUT Use with Moderation

The rule of adding more images to make your content enticing has actually changed quite a bit. Make sure to avoid unnecessary visual elements because they will end up doing a disservice to your long text.  Users will spend time on pictures, which could mean they skim or not read at all your post’s text.

Another big no-no is to use the same huge images you used to. Loading a huge image on a mobile app can take a lot of time and can be a very distracting experience for a user trying to get to your content.

Another very big important tip is to make sure your content for mobile is well distributed in even and easy to read paragraphs. Three to five lines is quite OK in a paragraph. Your thoughts should be clear when putting together the text. Make sure your readers understand you. If they don’t get your point, they skip paragraphs one by one, deciding to close a page as a result. Don’t alienate your mobile users by committing such a simple to avoid mistake.

Take charge of your site’s conversion potential today by making it mobile friendly. Use the services of an experienced content marketer and writer, to bring in more informative value for your readers.


Annie has 18 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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