Lifestyle Content: Crazy Marketing Hack or Truly Working Method?
How does a brand gather an interactive and loyal group of followers?
It starts with creating a strategic content strategy. Consider every tweet, photo, blog and video you share – all of that put together builds the brand’s reputation.
Coming up with a content strategy that will exceed your audience’s expectations is essential if you want to stand above your competitors. Your first step is to include focused content that backs up your expertise and educates your audience about your offerings with clear and informative posts.
Photograph by Sergey Nivens via BigStockPhoto.com
What Happens When the Strategy Stops Working? Turn to Lifestyle Content!
Many companies hit a plateau with their content strategy because they just stop at the basics. But we have a secret to share: there is a missing link between brands who boast thousands of followers and those who have grown to be social media legends. That secret is lifestyle content marketing.
Today’s followers are looking for much more than just the product or service you offer. They want content that they can learn from and that will help them develop as people.
Lifestyle articles are your ticket to reaching out to your audience even if they haven’t yet realized how much the need you.
Let’s take a look at the types of categories you should include in your lifestyle content.
When your audience typically has a goal in mind they head to you for information. Besides teaching them to achieve the goal, how great is it you gently remind them that they can do it. Share videos, photos and stories of people who have already achieved such goals. Even inspiring quotes can help.
Simply ask yourself what you need to hear to keep pushing towards a goal.
You need to be creating content that appeals to your audience’s personality. What problems do your customers face? What are their hobbies? How can you prove, through your lifestyle articles, that you understand your audience on a fundamental level?
When you develop content that resonates on a deep level with your audience’s life experiences, they are far more likely to share that content. People share content that represents who they are.
Does your audience need to solve a problem? You can help by building your lifestyle content around their interests and issues. But remember to keep them guessing and longing to come back for more.
You don’t have to be a budding comedian to make your audience laugh. You can act as a comedy curator. Look for funny lifestyle content on the web and repost it with the correct attribution. Your audience will love that your brand cares enough about them to make them smile.
Believe it or not, there is always a way to tie in the latest pop culture topics to your brand.
Let’s say your audience is concerned with their beauty regime. Create content that ties popular names and issues with your products or services. For instance, talk about Kim Kardashians’ daily moisturizing habits or what Hilary Clinton would look like if she didn’t cleanse.
These are great ways to increase awareness of your brand and services while entertaining your audience by attaching your business to names that they admire.
With today’s importance placed on conversation and engagement, your business cannot afford to miss out on lifestyle content marketing.
Talk to us about creating content that talks to your audience and gets them coming back for more.
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When it comes time to pick a content provider, a bargain isn't always the best way to go. Content is more than filler; it's what draws visitors to your site, but inspired content keeps them there. It keeps them coming back. Content is a relationship. It's your brand. We get it. Furthermore, we can deliver it. Contact us today for a quote.