Is Your Mobile Website a Mess? Here’s Why This May Hurt Your Business

 

Collage via Canva.com

Imagine walking into a business and taking a look around. The sales floor is cluttered, there is no organization or method to the layout and the sales people can’t be found anywhere to help you. If you’re like most consumers, you’d probably just turn around frustrated, leave and advise others not to do business there.

Just like your business’ physical location is important, so is your online presence. A website that is outdated, cluttered with text or has the important information hidden (like products, services or contact information) will produce the same results as walking into that empty store managed to produce. Visitors will get frustrated and leave. Your website is a reflection of your company and should show your customers that you’re professional, knowledgeable and helpful, giving them full faith and confidence in the products and services you supply.

Is Your Website Mobile Friendly?

Keep in mind how many people you see cruising the internet from their smartphones and tablets. Besides having a user-friendly website, you also need a mobile friendly website.  Consider how different the layout, buttons and text all look for any given website on the phone versus on the computer. Part of a strong web design is implementing a mobile friendly strategy into your internet marketing plan.

According to Statista, the number of mobile users worldwide is expected to pass the five billion mark by 2019 and has already surpassed the number of personal computers that are being used to connect.

What does this mean for your own business? To put it bluntly, if you don’t have a mobile friendly site, you could be losing out on potential customers.

If your website is not mobile friendly, then your visitors are viewing your website on their phone screen, the way it looks on the computer screen. That means they’re having to zoom in and out to find things. This process is tedious, time consuming and usually ends in unhappy users who will leave your site. You could have the best product on the market, but if getting to it frustrates mobile users, they won’t buy it.

How Can Internet and Content Marketing Help?

In 2015 Google launched an update that identifies mobile friendly websites. In short, this means that if your website is not identified as mobile friendly by Google, then all those mobile users will not find you when they perform a search on their smartphones. If your company is dependent on mobile users for business this could mean trouble.

A strong internet marketing strategy will create and design a website that is not only computer friendly, but mobile friendly too. Internet marketing is an economical way to introduce consumers all over the world to your business. By ensuring that you have a mobile friendly site, you guarantee yourself more traffic because you will be found in searches through the use of strong content, SEO rankings and organic keyword searches.

Even small business can seem like big business.

You may be running a small operation out of a storefront, have a few employees, or work out of a home office. Just because you have a small business, doesn’t mean your online presence has to be small. Great content for mobile friendly sites is also another highly recommended approach. Why not use a professional content provider’s services to improve your mobile site’s content and to automatically increase your reach to a wider audience of potential customers?

 

Annie has 18 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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