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Marketing Techniques You Love but Actually Suck

Marketing Techniques You Love but Actually Suck


Marketing Techniques You Love but Actually SuckWe’ve seen a plethora of marketers online who have left us shaking our heads. How can content writers be naïve when it comes to marketing techniques in this day and age?

Marketing, just like the internet, keeps on changing. You simply cannot implement a technique from five years back and expect to reap the same success you had with it back then.

We live in an age of social marketing. The marketers who are going to be building names for themselves in the next couple of years are those who are engaging with their audience. Instead of going for the hard sell, they’re helping to solve problems.

Here are six marketing techniques you may love, but they really suck!

  1. The Hard Sell

The hard sell is dead. People don’t want you pitching products to them like there’s no tomorrow. If they want to pay for your product, or service, it’s going to be because it fits a need that they have.

  1. Email Lists

Email lists are still important. But too many marketers aren’t using them properly. You should be offering your readers value in every single post to keep them from hitting “unsubscribe”

  1. False Promises

You have a friend who made thousands of dollars in a day using a mysterious Google technique? No one cares.

Avoid landing in the spam bin by ditching the hype when pitching to your audience. Tell them how your product or service will help them and then send them somewhere to find out more.

  1. Beating a Dead Horse

We all know the internet is continually evolving. So it makes sense that some marketing techniques that made us a fortune a few years back are starting to fizzle out.

  1. Forced Urgency

Do you truly think that people believe that even though your site’s countdown clock says they have a few hours left to take advantage of a lower price, that if they come back in two days they won’t get the same price? Don’t forget today’s customers are savvy. They know that the urgency you’re trying to create is just a countdown script that’s going to reset the next time they click on your site. Forced urgency is a marketing technique that just doesn’t cut it.

  1. Free Gifts

“This Christmas we’re giving away 7 free gifts…”

Sound familiar? Too often marketers try to pack these promotions with products from parallel markets – products their friends or acquaintances offer that they think provide value. They’re usually low-quality products that don’t offer any real value. So you’re not getting something for nothing.

What Can You Do Differently with Your Marketing Techniques?

It’s as simple as this: be genuine and be honest.

If the world does need your product or service, you won’t have to beg them to buy it. You won’t need to offer additional bonuses or push for a “buy now” mentality.

Aim to engage your audience. Leave it to them to tell you what they want and then deliver on it.

Sound a little scary? Leave it Iris Content to implement top marketing techniques and get your audience buying.



Annie has 18 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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