5 Reasons Your Content Branding Should Have a Personality


brandingThink about what your customers would like from you. In fact, think about what you like from brands if you’re the customer.

Do you prefer having a product pushed at you? Or would you prefer to create a connection?

That’s what content branding is all about. It’s the difference between branding vs. advertising.

It’s about personality!

Why Content Branding Needs a Personality


Content Creation That Has Personality Builds Trust

When you get to know someone, you start to trust them, right? And that’s when a bond starts to form. It works the same way with content branding. If your brand builds rapport with customers, they’re a lot more likely to relate to you.

Brands that dig deep with their content creation to build an emotional connection can become a valuable resource. In turn, you build customer’s loyalty and trust towards your brand.

It’s Nice to Know the Face Behind the Brand

How frustrating can it be dealing with someone via email, never getting to meet in person? Then one day you do meet. Once you put a face to the name it’s as though you get a better understanding of their character. And how satisfying is it knowing who you’re dealing with?

Quality content creation and content branding can provoke the same reaction.

Content marketing without a personality is boring. By injecting a personality that resonates with your customers, you start to build that trust.

Content Marketing Becomes More than Just a Product

Here’s another difference between branding vs. advertising: if you have the ability to connect with your customers on an emotional level, they’ll be hooked on your brand for life. Essentially, you need to have a personality if you want to stand head and shoulders above your competitors.

Which Leads Us to a Tighter Community

Once you’ve formed a solid relationship, you’ve created the backbone of your own community. Quality content creation will work to band your community together.

Content Branding Speaks to the Heart

Once you’ve injected personality into your content creation – via honesty, personality and humor – you’re in a better position to speak to the heart of your customers.

Take DIY expert Suzelle as an example. Her quirky personality coupled with nifty hints and tricks have made her a sensation. She connects with her community on a humorous level. If it wasn’t for her special charm she wouldn’t have become as big a hit as she is. In fact, her personality has helped her to become an influencer and she has several brands in her local country riding her wave of success.

Go Forth and Have Fun with Content Creation

Building a personality for your content branding should be a fun process. Don’t be scared to create a charismatic persona that will interact with customers and get them smiling.

Just be wary of crossing over into offensive territory when you add a little wit to your content marketing.

If it all sounds a little overwhelming, we’re here to help with quality content creation that oozes personality. Get in touch today!


Annie has 18 years’ experience as an editor and content creator and manager. With work in television and written media, she has dedicated her past 10 years to learning the ropes of online content creation, from writing to editing, from SEO to content management.

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When it comes time to pick a content provider, a bargain isn't always the best way to go. Content is more than filler; it's what draws visitors to your site, but inspired content keeps them there. It keeps them coming back. Content is a relationship. It's your brand. We get it. Furthermore, we can deliver it. Contact us today for a quote.